NEURATIC
CUSTOM AI • HUMAN OVERSIGHT
COURSE 4 OF 5 · NEURATIC ACADEMY
5 short modules · for owners and small marketing teams
WELCOME
1
Write a one-page brand voice guide
2
Turn one idea into a week of content
3
Reply to new leads in minutes, not days
4
Answer every review the right way
5
Know what must be checked before it goes public
6
Track the four numbers that matter
NEURATIC
AI for Marketing · Welcome
HOW THIS COURSE WORKS
01
Your brand voice
02
The content engine
03
Lead follow-up
04
Reviews and reputation
05
Measure and check
Have a few of your best past posts, emails and reviews handy. You’ll use them to teach the AI your voice.
NEURATIC
AI for Marketing · Welcome
01
MODULE 1
So everything AI writes sounds like you.
NEURATIC
AI for Marketing · Module 1
MODULE 1 · BRAND VOICE
Your real customers, in one sentence.
Three words, like “calm, plain, friendly”.
Phrases your customers say and like.
Jargon, hype, anything off-brand.
Guarantees and promises you can’t keep.
Two or three past posts that felt right.
NEURATIC
AI for Marketing · Module 1
MODULE 1 · BRAND VOICE
WE TALK TO
Homeowners with an urgent problem and no time
WE SOUND
Calm, plain, reassuring
WE SAY
“Today”, “upfront price”, “we clean up after”
WE AVOID
“Cheap”, trade jargon, exclamation marks
WE NEVER CLAIM
“Lowest price in town” or “guaranteed same-day”
Example business. Your guide will look different.
NEURATIC
AI for Marketing · Module 1 · Task: write your guide
02
MODULE 2
One good idea, a whole week of content.
NEURATIC
AI for Marketing · Module 2
MODULE 2 · CONTENT ENGINE
ONE IDEA
“Three signs your water heater is about to fail”
Taken from a question customers ask every week.
Social media post
Photo caption
Email newsletter
Blog article
Short video script
Google Business post
NEURATIC
AI for Marketing · Module 2
MODULE 2 · CONTENT ENGINE
MONDAY
Choose one idea from customer questions.
TUESDAY
AI drafts every piece using your voice guide.
WEDNESDAY
A person checks facts, prices and tone.
THURSDAY
Queue the whole week in one go.
FRIDAY
See what got replies. Do more of that.
About an hour of your time a week. Consistency beats perfection.
NEURATIC
AI for Marketing · Module 2
03
MODULE 3
Reply while they’re still interested.
NEURATIC
AI for Marketing · Module 3
MODULE 3 · LEAD FOLLOW-UP
1 · ARRIVES
An enquiry comes in by form, email or chat.
2 · DRAFTED
AI answers their question and adds a booking link.
3 · CHECKED
Rules decide: send now, or a person looks first.
4 · SENT
Logged, with a follow-up reminder set.
EVERY REPLY SHOULD
Use their name, answer their actual question, and give one clear next step.
NEURATIC
AI for Marketing · Module 3
MODULE 3 · LEAD FOLLOW-UP
Upset or complaining
Big or unusual jobs
Asking for unpublished prices
Existing customers with a problem
Possible competitors
Anything that feels off
Fast replies win the easy leads. A person wins the important ones.
NEURATIC
AI for Marketing · Module 3
04
MODULE 4
Every review answered, the right way.
NEURATIC
AI for Marketing · Module 4
MODULE 4 · REVIEWS
4 AND 5 STARS
Thank them, mention something specific, invite them back.
2 AND 3 STARS
Acknowledge the problem. Offer to make it right, privately.
1 STAR
Calm, short, no arguing. Take it offline.
NEVER
Argue, share booking or account details, or name a staff member.
NEURATIC
AI for Marketing · Module 4
05
MODULE 5
Know what works. Check what goes public.
NEURATIC
AI for Marketing · Module 5
MODULE 5 · MEASURE
Are you showing up every week?
How fast do new enquiries hear back?
How many leads turn into calls or jobs?
What share of reviews got an answer?
Likes are nice. Booked enquiries pay the bills.
NEURATIC
AI for Marketing · Module 5
MODULE 5 · CHECK
Wrong prices are the most common slip.
Guarantees, “best”, “fastest”, numbers.
Clients or staff, with permission on file.
Comparisons can land you in trouble.
Health, legal, money or safety tips.
News, holidays or sensitive topics.
NEURATIC
AI for Marketing · Module 5
PUTTING IT TOGETHER
WEEK 1
Write your one-page voice guide. Gather examples.
WEEK 2
Run the weekly rhythm with one idea.
WEEK 3
Set up fast replies and your lead rules.
WEEK 4
Answer every review. Check your four numbers.
NEURATIC
AI for Marketing · Your plan
RECAP
1
A one-page voice guide makes AI sound like you.
2
One idea a week becomes a week of content.
3
Reply to leads in minutes, with one next step.
4
Important leads always go to a person.
5
Low-star reviews get a human reply.
6
Prices, claims and people: always checked.
NEURATIC
AI for Marketing · Recap
WHAT’S NEXT
NEXT COURSE
Invoices, payments and documents, done right.
TEMPLATES
Voice guide, weekly rhythm and review reply guide.
DONE FOR YOU
We set up your marketing AI, with human review built in.
neuratic.ai · Custom AI with human oversight
NEURATIC
AI for Marketing · Course 4 of 5
Keyboard: Space to play or pause, ← → to change slides.